AVIDAL Services

We specialize in medical device sales and understand first-hand the complexity of the European (and especially the German healthcare) market. Drawing on our experience and extensive resources, we work closely with our clients to provide the custom solutions necessary to navigate the specific requirements of the European health care market from the planning phase to actual product commercialization. Networks of experts in intellectual property, management consultation, reimbursement etc. are also part of our team to draw from.

Following explains three business models and additional services we provide:

1. DISTRIBUTOR - AVIDAL your Distributor in Germany
2. BACK-OFFICE - AVIDAL your Back-Office in Germany
3. DIRECT DISTRIBUTION - AVIDAL your Distributor in Germany
4. ADDITIONAL SERVICES

1. DISTRIBUTOR

Product distribution in Germany is carried out by AVIDAL Distribution GmbH. Your product line will be brought to market by our Sales Representatives and Product Specialists, all of who are highly specialized and trained on your products. All of our representatives are highly trained in sales and as consultants to provide value-added services to physicians and support staff in in the cardiac cath lab operation room. We strive to create a special, enduring relationship between our customers and the parent company to maximize communication for future product improvements and elimination of problems in the early stages of product development.

We have direct market access to the following countries:

◦ Germany, ◦ Austria, ◦ Switzerland, ◦ Netherland, ◦ Belgium, ◦ United Kingdom of Great Britain and Northern Ireland, ◦ Denmark, ◦ Poland, ◦ Czech, ◦ Slovakia, ◦ Hungary

Through our worldwide relationships with other distribution companies, we are further able to assist you in establishing your own distribution network.

2. BACK-OFFICE

Our Back-Office Service provides companies direct representation in Germany without renting office space or hiring office personnel. We incorporate you locally under the German Law; provide you with an office address, phone lines, establish bank accounts etc. Your German branch is a fully functional enterprise, and our services include providing a sales order desk, making offers to customers, warehousing and shipping, invoicing and collection, bookkeeping and your individual reporting.

The Back-Office strategy offers you a direct contact to your customers and minimizes the risk of direct distribution, while reducing the cost of sales to an absolute minimum. The possibility of switching to a direct distribution at a later time is also available. Upon request we can organize a back-office service in all major European countries, where we arrange for receiving product into the EU, and subsequently provide warehousing, shipping and reporting for all countries.

3. DIRECT DISTRIBUTION

AVIDAL will establish your company as a limited legal entity (GmbH), overseeing all contracts, insurance and paperwork necessary to satisfy German regulations. Services we can also provide include:

◦	Providing your office space with a German business address
◦	Back-office services including bookkeeping and balance sheet maintenance
◦	Hiring a complete sales team, office personnel and general management
◦	European warehousing, import, export, and shipping to customers
◦	Management of your German branch until its incorporation with the parent company

4. ADDITIONAL SERVICES

Due to our long term experience we are able to offer a number of additional services. All services can be ordered alone or in a package to serve your needs:

◦	Product certification and CE mark approval with the regulatory body
◦	Authorized European representation
◦	Pre selection of clinical investigators for clinical studies
◦	Monitoring clinical centers during clinical trails
◦	General consultation with special emphasis on reimbursement
◦	Market analysis: the decision to bring an innovative product to market or maximize penetration of an already-established form of therapy depends on the market opportunity within the various medical disciplines. In determining market opportunity and assessing risk analysis, the size and dynamics of the market are not the only key parameters. It is also critically important to know the customer - to analyze the different profiles and behaviors of the physicians called upon. Our many years of experience in the German market provide you with in-depth analysis of both the market and customer, empowering you to make well-informed decisions.
◦	Reimbursement pathways in all relevant European countries